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Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Meta AI’s Prospects as a Potential Leader in the AI Search Market

Meta AI’s Prospects as a Potential Leader in the AI Search Market
Paid Media as an SEO Investment in the Era of AI Search Engines

Paid Media as an SEO Investment in the Era of AI Search Engines
Major Google Ads Update 2026

Major Google Ads Update 2026
WordPress 7.1 Is Coming: Why This Release Could Matter More Than It Looks

WordPress 7.1 Is Coming: Why This Release Could Matter More Than It Looks
Google Tests AI-Generated Summaries in Search Ads

Google Tests AI-Generated Summaries in Search Ads
The Impact of Advertising Campaign Structure on Google Ads Performance

The Impact of Advertising Campaign Structure on Google Ads Performance
Google Introduces New Measurement Tools for YouTube Brand Campaigns

Google Introduces New Measurement Tools for YouTube Brand Campaigns
Risk Mitigation in Implementing High-Impact Technical SEO Changes: From Audit to Implementation

Risk Mitigation in Implementing High-Impact Technical SEO Changes: From Audit to Implementation
Meta Location Fee: Why Your Ad Bill Will No Longer Match Your Budget

Meta Location Fee: Why Your Ad Bill Will No Longer Match Your Budget
Adobe introduces new tool to track brand visibility in AI Search Engines (GEO)

Adobe introduces new tool to track brand visibility in AI Search Engines (GEO)

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Google Ads Changes Bidding Logic on August 17: What CEOs, CMOs, and Marketers Need to Know

Google Ads Changes Bidding Logic on August 17: What CEOs, CMOs, and Marketers Need to Know

 End-to-End Analytics in 2026: Why Businesses Still Cannot See Where the Money Comes From

End-to-End Analytics in 2026: Why Businesses Still Cannot See Where the Money Comes From

 Paid Media as an SEO Investment in the Era of AI Search Engines

Paid Media as an SEO Investment in the Era of AI Search Engines