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Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Latest articles

How customers build confidence across the search journey

How customers build confidence across the search journey
How to Drive Revenue from AI Search

How to Drive Revenue from AI Search
4 Google Ads features you shouldn’t blindly trust

4 Google Ads features you shouldn’t blindly trust
The Impact of an English-Language Website Version on Visibility in ChatGPT, Google AI, and Copilot

The Impact of an English-Language Website Version on Visibility in ChatGPT, Google AI, and Copilot
Transforming Text Content into Digital Assets for AI Search

Transforming Text Content into Digital Assets for AI Search
5 Strategies for neutralizing undesirable online information

5 Strategies for neutralizing undesirable online information
Google indexed Claude Chats due to indexing configuration errors

Google indexed Claude Chats due to indexing configuration errors
ChatGPT Ads platform update

ChatGPT Ads platform update
How Yapper Ads and curiosity reduce CAC and increase ROI

How Yapper Ads and curiosity reduce CAC and increase ROI
Why bot protection blocks website indexing in Google

Why bot protection blocks website indexing in Google

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How to Drive Revenue from AI Search

How to Drive Revenue from AI Search

 4 Google Ads features you shouldn’t blindly trust

4 Google Ads features you shouldn’t blindly trust

 How Recommendations Work: WOM Online and Offline

How Recommendations Work: WOM Online and Offline