Author

Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Latest articles

How to optimize Google Ads for lead quality and value

How to optimize Google Ads for lead quality and value

Microsoft Advertising Rolls Out AI Max Globally for Search Campaigns

Microsoft Advertising Rolls Out AI Max Globally for Search Campaigns

4 Technical Requirements for Website Visibility in AI Search

4 Technical Requirements for Website Visibility in AI Search

A strategic approach to implementing AI in Google Ads

A strategic approach to implementing AI in Google Ads

Google Ads Removes Language Targeting from Search Campaigns

Google Ads Removes Language Targeting from Search Campaigns

5 Steps to Respond to Unlawful Content Takedowns

5 Steps to Respond to Unlawful Content Takedowns

How customers build confidence across the search journey

How customers build confidence across the search journey

How to Drive Revenue from AI Search

How to Drive Revenue from AI Search

4 Google Ads features you shouldn’t blindly trust

4 Google Ads features you shouldn’t blindly trust

The Impact of an English-Language Website Version on Visibility in ChatGPT, Google AI, and Copilot

The Impact of an English-Language Website Version on Visibility in ChatGPT, Google AI, and Copilot

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