LinkedIn is betting it can compete with TikTok and Instagram

LinkedIn is expanding its advertising capabilities, allowing advertisers to promote users’ posts, including those of influential individuals, for a fee. This update, known as Thought Leader ads, will enable companies to capture the attention of users with a significant number of followers. LinkedIn, which is seeking new ways to increase revenue, aims to attract attention to its advertising opportunities among its billion-strong membership.

While this update is a step forward for LinkedIn, it still has to compete with major players like Instagram and TikTok, which have a larger market share in influencer marketing. However, LinkedIn has its advantages, including the ability to target audiences accurately based on users’ professional data.

This allows advertisers to direct their ads to a valued audience, especially in the B2B sphere. Although the cost of advertising on LinkedIn may be higher than on other social media platforms, for some companies, it proves to be more effective due to higher conversion rates and lead quality.

This update could also be significant in the context of a potential TikTok ban in the US, offering advertisers an alternative platform. Thus, LinkedIn aims to become a competitive player in the world of influencer marketing by offering new opportunities for advertisers and expanding its advertising capabilities.

This article available in Ukrainian.