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Google Enhances Visual Ad Capabilities with New Channel Controls for Demand Gen Campaigns (Beta Release)
The automatic selection of photos for Local Services Ads (LSA) is intended to boost engagement and enhance ad rankings for businesses that upload high-quality visuals to their profiles.
Google is rolling out a feature for Local Services Ads that automatically chooses profile photos for advertisement purposes.
Why it’s important
This update is aimed at increasing engagement with ads and potentially improving the ranking of ads for local service providers.
How it functions
Google will select photos from the profiles of LSA advertisers that are most likely to drive engagement. However, not all photos will be featured in every ad, as this will depend on user search queries and other variables.
Key points
The feature is now available to all Local Services Ads advertisers. Including photos in LSA profiles can contribute to better ad rankings.
Google’s advice
Upload 3-5 high-quality images to your LSA profile. Make sure the photos are relevant to your services, original, and free from copyright issues.
What to monitor?
Observe how this update affects ad performance and rankings for local service providers, especially for those who have not previously emphasized visual content in their profiles.
Expert Conclusions from UAMASTER
UAMASTER experts believe that Google’s automatic photo selection for Local Services Ads is a significant step towards enhancing the effectiveness of advertising campaigns. This update allows businesses that upload high-quality images to receive more attention and improve their ad rankings.
Our specialists recommend paying particular attention to the quality and relevance of your photos, as Google selects those that are most likely to engage users. To fully benefit from this feature, it’s important to regularly update your profile photos and ensure their originality.
If you want to optimize your profile and boost your Google Ads performance, our experts are ready to assist with setting up and managing your advertising campaigns. Contact us, and we’ll help you achieve the best results with Google’s new Local Services Ads features.
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