7 Best AI Video Generators

In today’s world, where content plays a crucial role in business promotion, video has emerged as one of the most powerful tools for capturing audience attention and delivering information. With advancements in artificial intelligence (AI), the video creation process has also undergone significant changes. AI-based video generators offer incredible opportunities to create high-quality content with minimal time and effort.

These tools can transform text descriptions into videos, automate editing and visualization, and provide personalized targeting for audiences. Thanks to AI, video creation has become more accessible and efficient for creative professionals, marketers, and businesses looking to stand out in an overcrowded content market.

However, with the emergence of new technologies, the question remains: which tool should you choose to maximize audience engagement? Although OpenAI has announced its new model, Sora, promising significant innovations in this area, the tool is not yet available. While we await further details on Sora, let’s explore the top 7 AI-powered video generators that can help you succeed in content creation right now.

Sora

After watching OpenAI Sora’s first short film, “Air Head,” created by the company shy kids on March 26th, I was certain that Sora would become publicly available within a few months.

However, it’s now August, and access to Sora is still limited to a select group of visual artists, designers, and filmmakers who are providing feedback to improve the model and ensure its effectiveness for creative professionals.

It’s also worth noting that shy kids is a production company based in Toronto. The role of the KaraVideo.AI generator, which operates on Sora, in creating this impressive video is somewhat unclear. The question is whether the same results can be achieved if a team without a creative background uses this text-to-video model.

Review of 7 video generators based on artificial intelligence

With the advancement of artificial intelligence, more and more tools are emerging that simplify the video creation process. From automatic editing to script generation, AI-powered video generators help save time and resources, opening up new possibilities for content creators, marketers, and entrepreneurs. In this review, we’ll take a look at seven of the most popular video generators to help you find the one that best suits your needs.

Canva’s Magic Studio: Fast and Customized Video Creation

Canva’s AI-powered video generator is part of Magic Studio, a suite of tools that allow teams to quickly create videos from text and easily edit them, adding filters or removing backgrounds in just a few seconds.

InVideo AI

InVideo AI offers users pre-made templates and an AI-powered text-to-video feature, allowing for the quick creation of professional-looking videos. The free version includes watermarked videos and limited export options.

Kapwing

Kapwing is a collaborative video editor that offers AI tools for video creation, such as automatic subtitling and meme generators. The free plan has some limitations, including watermarked exports and limited cloud storage.

Lumen5

Lumen5 converts text into engaging video content. You can input your blog post, article, or any text content, and it will generate a video based on that. The free plan includes basic features but adds a watermark.

Pictory

Pictory allows you to transform long-form content, such as blogs and articles, into short, shareable videos. It uses AI to highlight key points and create a video summary. The free version has some limitations but is functional for basic needs.

Runway ML

Runway ML is a unique tool that offers a free plan with credits for using their AI features, including video generation. It’s a great choice if you want to experiment with a creative and powerful tool, but keep in mind that the free tier has limitations.

Synthesia

Synthesia is an AI video generator that transforms text into speech in just a few minutes. It features over 160 AI avatars that can speak your text in more than 130 languages. This enables marketers to create training, how-to, and product marketing videos for a global audience.

Advantages and Disadvantages of AI Video Generators

Advantages:

1. Speed and Efficiency: AI video generators can quickly produce videos, enabling users to generate drafts and basic content rapidly. This speed is particularly useful for meeting tight deadlines or producing content on a large scale.
2. Ease of Use: Many AI video tools offer intuitive interfaces that are user-friendly, allowing individuals with little to no technical expertise to create videos easily. This democratizes video production and makes it accessible to a broader audience.
3. Versatility: AI tools like Synthesia provide a range of languages and dialects, enhancing their utility for a global audience. This versatility allows for the creation of content that caters to diverse linguistic and cultural needs.
4. Automation of Routine Tasks: AI can automate repetitive tasks such as video editing, subtitling, and transitions, saving time and effort for users and allowing them to focus on more creative aspects of video production.
5. Cost-Effectiveness: For many users, AI video generators offer a cost-effective solution compared to hiring professional video editors or production teams. This can be particularly advantageous for small businesses and individual creators.

Disadvantages:

1. Need for Human Oversight: Despite their advancements, AI-generated videos often require human intervention to ensure cultural relevance, accuracy, and emotional depth. AI may not fully capture contextual nuances or deliver the desired emotional impact.
2. Limited Originality and Creativity: AI tools can sometimes lack the originality and creative touch that human creators bring to their work. This can result in content that feels generic or lacks unique elements.
3. Accuracy Issues: AI-generated content, particularly in non-English languages, can suffer from issues with pronunciation and emotional expression. This can affect the quality and effectiveness of the video, requiring additional human correction.
4. Technical Limitations: Some AI video generators may struggle with specific details, such as accurate rendering of hands or backgrounds. These technical limitations can detract from the overall quality of the video.
5. Dependence on Existing Templates: Many AI video generators rely on pre-made templates, which can limit customization and make it challenging to create highly original or tailored content.
6. Potential for Misalignment: AI tools may not always align perfectly with a user’s vision or style, resulting in content that feels robotic or out of sync with the intended message or aesthetic.

Expert Insights on Using AI Video Generators

AI video generators offer impressive speed and efficiency in video creation, enabling users to quickly produce drafts and basic content. This is especially valuable for those who need to create video materials rapidly. These AI tools generally feature intuitive interfaces, allowing users with no specialized technical skills to easily navigate them. This accessibility broadens their use to a wider audience, including those with no video editing experience.

Another key advantage is the versatility of these tools. For instance, Synthesia provides a variety of languages and dialects, enhancing accessibility for a global audience and allowing videos to be tailored to different linguistic and cultural contexts.

However, despite the significant advancements, artificial intelligence still requires human intervention to ensure cultural relevance, accuracy, and emotional depth. AI-generated videos often need additional editing and review to achieve high quality. While AI can automate many aspects of the process, it frequently lacks the originality and creativity inherent in human input. This highlights the importance of human creativity in adding unique and creative elements to videos.

Pronunciation and emotional expression in AI-generated voices, especially in non-English languages, can be inaccurate or mechanical, which can affect the perception of the video. This again underscores the need for human oversight to improve quality.

Ultimately, waiting for the perfect AI tool may delay progress. Testing available tools helps understand their capabilities and limitations and prepares users for new tools as they become available. The lesson to take away is that perfection is not always the goal; it is more important to use available resources to achieve tangible results and continue refining skills and approaches.

This article available in Ukrainian.