Google Ads API Roadmap 2025: What to expect for developers and marketers?

Google has released a preliminary roadmap for Google Ads API updates through 2025, outlining five major releases planned throughout the year, allowing developers and advertisers to prepare for the changes in advance.

What’s in the pipeline for 2025

The roadmap includes three major releases and two interim updates. Each version will have a standard 12-month support period. Key dates:

Major Versions:

• V19: Tentative launch in February or March 2025.
• V20: Mid-year release.
• V21: Expected rollout in Q4 2025.

Intermediate updates:

• V19_1 and V20_1: Release dates are not yet announced, but they are likely to coincide with Google’s quarterly updates.

Why is this important?

For developers and advertisers, this roadmap serves as a critical tool for planning resources, ensuring compatibility, and avoiding potential disruptions in operations. A clear update schedule minimizes unpredictability and facilitates smooth adaptation to changes.

Key highlights

1. Gradual Rollout:
A structured release schedule aligns with Google’s established practice of quarterly updates, providing sufficient time for developers to adapt to new features.

2. Transition Periods:
Each version includes a 12-month transition period before support ends, enabling a gradual switch to current API versions.

3. Preliminary Nature of the Plan:
Although the roadmap appears clear, Google emphasizes that it may change. Some versions might be added, altered, or canceled based on user needs and technical circumstances.

Recommendations for developers

To stay ahead, developers should:

1. Monitor Release Notes:
   Carefully track information on new features, deprecated capabilities, and important bug fixes.
2. Plan Resources in Advance:
   Allocate time and resources for testing and implementing updates well before older versions lose support.
3. Automate API Monitoring:
   Set up tools to monitor API usage and identify compatibility issues early.

What should marketers do to prepare for Google Ads API updates?

Google Ads API updates affect not only developers but also marketers, as they determine campaign functionality, analytics, and automation. Here are some recommendations to help marketers prepare:

1. Follow Google Announcements
   Regularly check Google Ads’ official website or email updates for:

• Changes in campaign functionality.
• New automation tools.
• Removal or replacement of outdated features.

2. Plan Changes in Advance
   Collaborate with your developers to assess how new API versions might impact your campaigns. Identify tools or features requiring updates or adjustments in advance.
3. Invest in Training
   Education is key to quick adaptation. Consider:

• Training your team to use new API features.
• Learning about tools integrated through the API.
• Participating in Google Ads webinars or online events.

4. Leverage Automation and AI
   New API versions are increasingly focused on automation. Use these opportunities for:

• Real-time bid optimization.
• Personalized ads based on user behavior.
• Enhanced campaign analytics with deeper insights.

5. Analyze Transition Periods
   The 12-month support period for older versions allows for a gradual transition. However, it’s important to thoroughly check all active campaigns for compatibility with new versions to avoid disruptions.

Reach Out to UAMASTER

If your team lacks in-depth technical expertise, work with UAMASTER. Our specialists can:

• Audit your ad account.
• Optimize the transition to new API versions.

What’s New to Expect?

Given technological advancements, future Google Ads API updates are expected to focus more on automation and artificial intelligence. This will open up new opportunities for campaign optimization and provide advanced analytics tools.

Conclusions

Google’s transparent policy on API release planning demonstrates its commitment to developer and advertiser convenience. By planning ahead and adopting the right adaptation strategy, your ad campaigns will remain successful despite any changes.

This article available in Ukrainian.