Amazon Ads launches AI-Powered video: What does it mean for marketing managers?

Amazon Ads is taking a bold step into the future of advertising by introducing new AI-powered tools that have the potential to radically change how video and animated content are created. Where producing quality video used to take weeks and significant financial resources, advertisers can now have ready-to-use content in just a matter of minutes.

A new era of advertising: simplicity and efficiency

Amazon Ads isn’t just reacting to market needs – it’s staying ahead of the curve. New features like the video generator and animated image creation give advertisers the ability to quickly adapt to the ever-evolving video marketing landscape. Currently in beta and available to select U.S. advertisers, these tools are already showing immense promise.

Why does this matter?

In 2024, 89% of consumers want to see more videos from brands. However, businesses face two major challenges: lack of time and high costs of video production. Amazon Ads tackles both issues simultaneously. The video generator creates custom clips in minutes using just a single product image, making the process both fast and cost-effective.

How does it work?

The AI-powered video generator processes product images and enhances them with visual and animated elements that align with the campaign’s vision. This allows brands to produce professional-looking videos without the need for film crews, studios, or lengthy post-production. Another exciting feature is live image animation, which lets brands quickly add motion elements to static ad materials, making them more dynamic and engaging.

What are experts saying?

Jay Richman, Amazon Ads’ Vice President of Products and Technology, highlighted that these new tools will significantly ease advertisers’ work. “The video generator is a revolutionary innovation that opens new creative horizons and delivers more value for both brands and consumers,” he stated.

Why is this important for advertisers?

In an era where video is the dominant format for engaging audiences, speed and efficiency in content creation are essential. With Amazon’s new tools, advertisers can not only save time and money but also quickly adapt their campaigns to meet ever-changing market demands.

What’s next?

Amazon plans to expand access to these features after receiving feedback from early users. If the beta testing proves successful, advertisers worldwide will have a powerful AI-driven tool for creating video content.

Conclusion

Amazon Ads continues to innovate, offering solutions that enable brands to easily adapt to the demands of today’s market. Artificial intelligence is not just a tool but a true partner in creating ads that captivate and retain consumers’ attention.

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This article available in Ukrainian.