Two-thirds of advertisers still face challenges in measuring the effectiveness of online video ads. Digital video advertisers are increasingly prioritizing business outcomes over traditional metrics like reach. This trend is evident among 54% of Connected TV (CTV) buyers, according to IAB research in the US. Advertisers are now focusing more on business outcomes, such as […]

Even though Facebook’s reach is slightly declining in Ukraine, this social network remains one of the most popular in our country. Therefore, understanding the nuances of building reach on it is crucial, as it significantly enhances brand visibility and audience engagement. One of the key tasks is choosing the right type of post to achieve […]

Microsoft Advertising has introduced a new Property Center, which replaces the Hotel Center, and has made Hotel Campaigns available globally. This is aimed at helping property owners and managers attract more customers and increase bookings by simplifying campaign management and expanding reach. Why It Matters? These updates are designed to assist property owners and managers […]

Enhanced Reporting, User ID Redaction for Privacy Compliance, First Position Targeting for YouTube Instant Reserve, and More Coming Soon Google has announced several new features that will be introduced in Display & Video 360. Key Updates Why it matters Advertisers may be particularly interested in testing first-position targeting on YouTube to improve visibility and increase […]

The launch of Google’s Merchant API Beta is a significant step forward in the development of e-commerce tools. With new features and improved architecture, this version of the API offers more powerful and flexible capabilities for product management on Google’s shopping platforms. Key benefits These innovations will enable businesses to manage their product listings more […]

Microsoft advertising has extended its partnership with Netflix to include connected television (CTV) ads on its advertising platform. This development allows advertisers to target Netflix viewers through the Microsoft Advertising network. Netflix has made its ad inventory available to advertisers running CTV campaigns in the United States, Canada, Brazil, Mexico, the United Kingdom, France, Germany, […]

In the upcoming months, users can expect to see improvements in cross-channel reporting and budgeting, AI-generated insights, and integration with Chrome Privacy Sandbox. What’s New? Here are five new features announced by Google: Why Is This Important? The inclusion of data from Pinterest, Reddit, and Snap marks a significant advancement. The cross-channel budgeting feature is […]

Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers better visibility into campaign performance. Why it matters This update gives ecommerce advertisers a clearer understanding of their ROAS performance relative to their targets, potentially aiding in more informed optimization decisions. How it works Key features: This update allows advertisers to make more informed […]

Despite the war in Ukraine, entrepreneurs and marketers continue to work and look for opportunities to advertise and sell their products both domestically and in other countries. We will tell you how to promote Ukrainian products in a future post. Today, we have prepared some interesting figures on the Ukrainian audience. We will talk about […]

Starting in September 2024, Google is consolidating content eligibility controls for advertisers on YouTube and the Display Network. What’s changing? Several content label exclusions (DL-G, DL-PG, DL-T, DL-MA, “not yet labeled”) will be removed for YouTube ads but will remain available for display ads. The exclusions for “Embedded YouTube Videos,” “Live Stream,” and “Family” will […]