Microsoft Ads Enhances Tools for Property Owners and Managers with Property Center Launch

Microsoft Advertising has introduced a new Property Center, which replaces the Hotel Center, and has made Hotel Campaigns available globally. This is aimed at helping property owners and managers attract more customers and increase bookings by simplifying campaign management and expanding reach.

Why It Matters?

These updates are designed to assist property owners and managers in drawing in more clients and boosting bookings through streamlined campaign management and an expanded audience.

Key Features:

1. Property Center: A centralized platform for managing assets for Hotel Campaigns, including Hotel Price Ads and Property Promotion Ads.
2. Hotel Campaigns: Now available worldwide, offering simplified campaign creation, enhanced reporting, and improved bidding and budgeting options.

How to Get Started

1. Review Property Center resources on Microsoft’s help pages and API content.
2. Sign in to your Microsoft Advertising account and access the Property Center from the Tools tab.
3. Reach out to Ad Support or your account manager for additional assistance if needed.

The Bigger Picture

These updates reflect Microsoft Advertising’s continuous efforts to expand its global presence and provide innovative solutions for the lodging industry, including vacation rental offerings and Property Type Badges.

This article available in Ukrainian.