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While marketers have limited budgets, they still show significant interest in Super Bowl LVIII, scheduled for February 11, 2024. CBS has nearly sold all of its advertising slots for the game before the start of November, with prices ranging from $6.5 to $7 million for a 30-second ad. These prices have remained roughly the same as in 2023.
Marketers are interested in the big game due to high consumer demand. For example, the 2023 Super Bowl on Fox drew a record-breaking audience of over 115 million viewers, up 2% from the previous year.
Super Bowl LVIII will take place at Allegiant Stadium in Las Vegas, marking a significant event twenty years after the city was banned from running advertising campaigns during the Super Bowl. This underscores the increasing importance of sports betting in sports marketing.
So, here’s a selection of ads you can expect to see at Super Bowl LVIII.
Have a nice viewing!
T-Mobile
CrowdStrike
Homes.com
Microsoft
Snapchat
Toyota
L’Oréal skincare brand CeraVe
E.l.f. serves ‘eyes.lips.facts’
Foundation to Combat Antisemitism
Squarespace
BetMGM
Bud Light
FanDuel
M&M’s
Mtn Dew Baja Blast
Nerds candy
Popeyes
State Farm
Uber
BMW
Doritos
E-Trade
Molson Coors
Pringles
Reese’s
Skechers
TurboTax
Booking.com
Dove
Drumstick
Kia
PepsiCo soda brand Starry
Etsy
Michelob Ultra
NYX
Swiss chocolate brand Lindt
Oreo
Pluto TV
DoorDash
Hellmann’s Mayonnaise
Kawasaki
Volkswagen
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