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Google has announced that Ads Creative Studio will shut down by the end of March 2025. The company will focus on new areas of growth and strengthening partnerships with creative agencies to deliver personalized campaigns at scale.
If you use Ads Creative Studio for customizing ads on YouTube or Display, it’s time to start transitioning to third-party creative platforms or alternative tools.
Advertisers will be able to use the platform only for limited functions until its closure:
For YouTube ad customizations, Google recommends partnering with third-party providers. For Display ads, Studio will remain available for static and dynamic ads, or advertisers can explore external creative solutions.
Marketers should start adapting their strategies now. Key steps include:
The closure of Ads Creative Studio will require advertisers to shift to new tools and partner solutions. Early preparation will ensure the efficiency and scalability of creative processes. Acting proactively can also be an excellent opportunity to implement new solutions that enhance the quality of advertising campaigns.
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