LinkedIn is launching a new tool called Website Actions

This new tool from LinkedIn, called Website Actions, simplifies website activity tracking by eliminating the need to involve developers in intricate coding for tracking and attributing actions. This tool allows B2B marketers using the Insight Tag on LinkedIn to set up new conversions, create audiences for remarketing, and measure campaign impact without the necessity of additional tracking codes on their website.

Importance

Now, tracking and attributing website activity has become easier, eliminating the need for deep coding knowledge. This simplification facilitates the creation of advertising audiences, improves campaign optimization, and increases conversions.

What is LinkedIn Insight Tag?

The LinkedIn Insight Tag is a small piece of JavaScript code that loads a compact library of functions. It allows tracking the activity of visitors who engage with LinkedIn ads on your website. It relies on LinkedIn cookies to match your visitors with their respective LinkedIn member accounts.

Getting Started

To begin using Website Actions, follow these simple steps:

• Log in to Campaign Manager.
• In the “Analytics” section, click on the new “Website Actions” tab. On this tab, you will be presented with a list of primary button clicks, such as “Sign Up” or “Subscribe,” and pages on your site.
• Choose one or multiple actions to turn them into an audience or conversion with just one click.

What did Johanna Kimura say?

Johanna Kimura, the Product Marketing Leader at LinkedIn, stated:

“Historically, B2B marketers relied on engineering teams to implement sophisticated tracking codes. They then had to individually establish conversion rules and form distinct remarketing audiences.”

“This not only burdens the engineering team and could potentially hinder website performance but also creates a barrier for marketing teams seeking to implement remarketing and assess the effectiveness of advertising strategies.”

“Website Actions empowers marketers to take control of their remarketing and measurement efforts, providing a seamless and user-friendly way for marketers to discover what works and achieve better results.”

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