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Microsoft Advertising will require advertisers to provide explicit user consent signals starting May 5 to comply with global privacy regulations.
Starting from May 5, Microsoft will enforce Consent Mode, ensuring advertisers properly manage user data and privacy preferences. This step aligns with increasing privacy regulations worldwide while maintaining advertisers’ ability to track performance effectively.
With rising data privacy concerns, businesses must balance compliance with efficient ad performance. Microsoft’s Consent Mode allows advertisers to continue collecting insights without violating user privacy, reinforcing trust and transparency in digital advertising.
Consent Mode is a Microsoft Advertising feature that adjusts cookie access based on user consent. This helps advertisers track conversions while respecting privacy settings. The feature applies to:
Consent signals can be transmitted through the IAB’s Transparency and Consent Framework (TCF) or directly via a Consent Management Platform (CMP).
Businesses can send user consent signals using one of these three methods:
With the enforcement of Consent Mode, advertisers using Microsoft Ads must ensure their systems are configured to comply. Implementing Consent Mode properly will help maintain ad performance while avoiding compliance risks.
Need assistance with configuring Consent Mode for your Microsoft Advertising campaigns? Contact us today, and our experts will help you set up a seamless, privacy-compliant solution!
This article is available in Ukrainian.
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