Temu, a popular shopping app offering a wide range of products at low prices—including clothing, accessories, electronics, home goods, and more—is owned by the Chinese company PDD Holdings Inc., which also operates the well-known platform Pinduoduo. Key Features of Temu: How it all started Temu has gained significant attention due to its bold marketing strategy […]

Meta is expanding its social media footprint with the new microblogging platform, Threads, which is set to launch advertising next quarter. As a direct competitor to X (formerly Twitter), Threads has already proven its success with one of the most successful product launches in social media history. After an initial dip, typical for new platforms, […]

OpenAI has unveiled its latest language model, “o1,” claiming that it can solve complex tasks, surpassing humans in tests related to math, programming, and science. These ambitious statements are intriguing, but it’s essential to approach them with caution until open testing and real-world trials take place. Extraordinary claims According to OpenAI, the new “o1” model […]

YouTube has expanded its restrictions on videos about weight, fitness, and related topics for teenagers in Europe and the UK. This move aims to protect young viewers from content that might negatively influence their self-image and mental health. The platform will implement stricter age restrictions and limit the visibility of videos promoting rapid weight loss […]

Recently, information appeared on the network that Facebook and Instagram, which are owned by Meta, are allegedly eavesdropping on their users. What is Active Listening technology and where did it come from? “Active Listening” technology involves the collection of data using the microphones of smart devices for the purpose of targeted advertising. It analyzes conversations […]

Starting in Q2 2025, Google Ads will transition its Video Action Campaigns (VAC) to the more dynamic Demand Gen campaigns. This change will offer advertisers broader reach, enhanced creative options, and improved audience targeting. Google Ads is consolidating its Video Action Campaigns into the versatile Demand Gen campaigns beginning in the second quarter of 2025. […]

As the 2024 holiday shopping season approaches with a shorter timeframe between Black Friday and Christmas, Google has announced a suite of AI-powered features designed to assist retailers in navigating the compressed shopping period. At its annual Think Retail event, Google introduced several updates to its Merchant Center and Google Ads platforms, aimed at enhancing […]

Google has introduced an innovative feature in its Chrome browser that embeds the Gemini AI directly into the address bar, enhancing users’ ability to access AI assistance while browsing the web. Users can now interact with Gemini by typing “@gemini” followed by their question right in the address bar. This new feature is available in […]

Google has officially added support for AVIF (AV1 Image File Format) images in Google Search and Google Images, marking a significant development that promises to enhance site performance and improve SEO outcomes. This move means AVIF images can now be displayed across all platforms that utilize Google Search data, offering webmasters an opportunity to boost […]

Google Search Ads 360 has introduced integration with Microsoft’s automated bidding, offering advertisers enhanced optimization for their campaigns. Google is launching a beta program that allows advertisers to activate Microsoft’s automated bidding within Search Ads 360 bidding strategies. Why it matters? Enterprise advertisers can now optimize their campaigns across multiple search engines more effectively, potentially […]