Google integrates Gemini AI directly into Chrome address Bar

Google has introduced an innovative feature in its Chrome browser that embeds the Gemini AI directly into the address bar, enhancing users’ ability to access AI assistance while browsing the web.

Users can now interact with Gemini by typing “@gemini” followed by their question right in the address bar. This new feature is available in the latest release of Chrome.

How it works?

To utilize Gemini in Chrome, follow these simple steps:

1. Enter “@” in the address bar.
2. Select “Chat with Gemini” from the options presented.
3. Type in your query or command.
4. Receive an AI-generated response.

Given Chrome’s extensive user base, this integration is set to make AI tools more accessible to a broad audience of internet users.

Current features and limitations

It’s important to note that Gemini does not have context awareness of your current browsing activity. Unlike other browser-integrated AI assistants like Microsoft CoPilot, Gemini cannot offer help based on the specific content of the webpage you are viewing.

Additional Gemini updates

• Gems: Customizable AI Specialists
  Google has introduced a new feature called Gemini Gems, enabling users to create customized AI specialists for various tasks. Key features include:
  • Tailor-made AI experts based on specific instructions.
  • Gems designed for tasks such as coding, content creation, and career planning.
  • Potential SEO uses, including website crawl analysis, content evaluation, and image enhancement suggestions.
• Revamped AI Image Generation
  Google has upgraded its AI image generation capabilities with improved safeguards. Major updates include:
  • Enhanced image quality and prompt understanding using the new Imagen 3 model.
  • Stronger protections to prevent problematic outputs.
  • Restrictions on generating photorealistic images of identifiable people and minors.
  • Initially available to users of Gemini Advanced, Business, and Enterprise.
  • Gradual rollout beginning with support for English.

Why this matters

Integrating Gemini into Chrome’s address bar makes AI assistance a default feature for millions of users, potentially democratizing access to AI tools and improving productivity and information access. However, it also raises concerns about data privacy and the growing influence of AI in our daily digital activities.

For the tech industry, this move signifies increased competition in the AI sector and may accelerate the development of more sophisticated, integrated AI tools. Google’s initiative could be a pivotal moment in normalizing AI use in everyday computing tasks.

This article available in Ukrainian.