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Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Latest articles

Apple Ads: What You Need to Know in 2026

Apple Ads: What You Need to Know in 2026

An intelligent approach to advertising automation

An intelligent approach to advertising automation

ChatGPT Shopping: Now you can buy directly in the chat

ChatGPT Shopping: Now you can buy directly in the chat

The Mechanics Behind Every AI Answer

The Mechanics Behind Every AI Answer

Facebook Launches Graph API v24.0 and Marketing API v24.0 for Developers

Facebook Launches Graph API v24.0 and Marketing API v24.0 for Developers

How to optimize content for generative search engines: 17 practical tips

How to optimize content for generative search engines: 17 practical tips

Audience targeting in Google Ads search campaigns

Audience targeting in Google Ads search campaigns

Pinterest Launches Top of Search Ads

Pinterest Launches Top of Search Ads

Checklist for effective SEO QA

Checklist for effective SEO QA

Demographic Analytics Secrets to Supercharge Your Sales

Demographic Analytics Secrets to Supercharge Your Sales

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