Author

Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Latest articles

How to create AI advertising texts for Google Ads

How to create AI advertising texts for Google Ads

“Search everywhere” doesn’t mean “be everywhere”

“Search everywhere” doesn’t mean “be everywhere”

Why search still ‘Speaks’ only a few languages

Why search still ‘Speaks’ only a few languages

7 mistakes to avoid in PPC

7 mistakes to avoid in PPC

Google Analytics recognizes AI chatbots as a traffic source

Google Analytics recognizes AI chatbots as a traffic source

How to Boost Local SEO with 4 AI Tools

How to Boost Local SEO with 4 AI Tools

How to create effective ad copy for Google Ads

How to create effective ad copy for Google Ads

LLM perception match: a new barrier to visibility in the age of AI

LLM perception match: a new barrier to visibility in the age of AI

Marketing Attribution: models, tools, and best practices

Marketing Attribution: models, tools, and best practices

How to increase visibility in AI search through brand mentions

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