Author
Iryna Furman
Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.
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Latest articles
Google transforms Demand Gen into a full-fledged performance marketing tool
GEO Content Audit: A New Approach to Content in the AI Era
Google vs AI: what really delivers results?
LinkedIn Launches Auto-Targeting and AI-Powered Ad Creation
Efficiency Through AI-Based Targeting and Optimization Tools
How Brands Can Survive and Win During the High Season: Google’s Playbook
TikTok sees double-digit growth in purchases thanks to Search Ads
Google Analytics Receives Key Update: Snap Ads Cost Data Import Now Available
Scaling PPC with AI Automation: Scripts, Data, and Custom Tools