Author

Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Latest articles

TikTok’s In-Stream Shopping Sees Impressive Growth

TikTok’s In-Stream Shopping Sees Impressive Growth

How brands can communicate through Snapchat

How brands can communicate through Snapchat

5 LinkedIn Ad Formats to Test for B2B Growth

5 LinkedIn Ad Formats to Test for B2B Growth

Google Lifts the Curtain on AI Mode: What Marketers Need to Know

Google Lifts the Curtain on AI Mode: What Marketers Need to Know

A New Player in SEO: LLMS.txt

A New Player in SEO: LLMS.txt

LinkedIn Launches New Video Ad Tools and Adobe Express Integration

LinkedIn Launches New Video Ad Tools and Adobe Express Integration

Meta Expands Marketing API to Support Ads in Threads Feed

Meta Expands Marketing API to Support Ads in Threads Feed

What is keyword cannibalization and how to avoid it?

What is keyword cannibalization and how to avoid it?

Key Takeaways from Google Marketing Live 2025

Key Takeaways from Google Marketing Live 2025

Discord Launches Reward-Based Ads

Discord Launches Reward-Based Ads

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