Author
Iryna Furman
Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.
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Latest articles
Amazon and Apple may return to active advertising on X: how will this affect the advertising market?
Google Officially Launches Meridian: An Open-Source Marketing Mix Model
Google expands Demand Gen capabilities ahead of Video Action Campaigns shutdown
Microsoft Ads introduces Performance Max update with LinkedIn integration
YouTube tests a new ad format: Cost-Per-Hour Masthead
Meta begins testing ads on Threads
Google Expands Performance Max Reporting Capabilities
How to use Lookalike segments in Google Ads
Google Blocks SEO Tools via JavaScript: What’s Changed?