Author

Eugen Shevchenko

Eugen Shevchenko is the founder and CEO of UAMASTER digital agency and a digital marketing strategist with more than 25 years of practical experience. Under his leadership, UAMASTER has been ranked among the Top 15 digital agencies in the world by Clutch for four consecutive years, from 2023 to 2026, in a ranking that includes more than 120,000 agencies. Eugen holds a master's degree in marketing, teaches in MBA programs, develops digital marketing education programs, and co-organizes iForum, one of Ukraine's largest technology conferences. His expertise covers digital strategy, performance marketing, analytics, SEO, AI search, and the practical impact of marketing technologies on business growth.