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Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Discover Core Update, AI Mode Ads, and Scanning Policy

Discover Core Update, AI Mode Ads, and Scanning Policy
Google Ads works based on intent

Google Ads works based on intent
Super Bowl 2026: From Jesus to Jurassic Park

Super Bowl 2026: From Jesus to Jurassic Park
Microsoft launches Marketplace for licensing AI content

Microsoft launches Marketplace for licensing AI content
Google Chrome launches Gemini side panel and agentic browsing features

Google Chrome launches Gemini side panel and agentic browsing features
TikTok Unveils Smart+ Automation

TikTok Unveils Smart+ Automation
Meta announces plans to test premium subscriptions on Instagram, Facebook, and WhatsApp

Meta announces plans to test premium subscriptions on Instagram, Facebook, and WhatsApp
Apple Ads expands ad slots in App Store search

Apple Ads expands ad slots in App Store search
TikTok launches new streaming Ads

TikTok launches new streaming Ads
Semantic interpretation as the primary stage of local search

Semantic interpretation as the primary stage of local search

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What Meta’s New Advertising Formats Mean for Your Business

What Meta’s New Advertising Formats Mean for Your Business

 A Strategy for Adapting Your Business to Google’s Conversational Search

A Strategy for Adapting Your Business to Google’s Conversational Search

 TikTok Users Report Ads They Cannot Immediately Skip

TikTok Users Report Ads They Cannot Immediately Skip