Author
Iryna Furman
Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.
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Latest articles
Google Labs and DeepMind Introduce Pomelli
Why the process of creating Custom GPT is more important than the technology itself
The GEO Shift: How to Secure Brand Visibility in the AI-Driven Environment
3 Key Limitations of AI Search for B2B SaaS Marketing
4 tips for improving the effectiveness of email newsletters
Apple Ads: What You Need to Know in 2026
An intelligent approach to advertising automation
ChatGPT Shopping: Now you can buy directly in the chat
The Mechanics Behind Every AI Answer