Author

Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

LinkedIn All articles

506
articles

Latest articles

How stylistic features impact user engagement in AI-generated content

How stylistic features impact user engagement in AI-generated content

Protection against AI memory manipulation

Protection against AI memory manipulation

Google text Ad click share rises sharply in some verticals

Google text Ad click share rises sharply in some verticals

YouTube is transforming from a video platform to an AI media ecosystem

YouTube is transforming from a video platform to an AI media ecosystem

About LCRS in simple words

About LCRS in simple words

Digital Marketing for Gen Z in 2026

Digital Marketing for Gen Z in 2026

Google Ads tests ROAS-based tool to estimate new customer value

Google Ads tests ROAS-based tool to estimate new customer value

The strategic importance of GEO for business

The strategic importance of GEO for business

Google is testing a new shopping ad format in AI Mode

Google is testing a new shopping ad format in AI Mode

OpenAI tests ads in ChatGPT

OpenAI tests ads in ChatGPT

performance_marketing_engineers/

performance_marketing_engineers/

performance_marketing_engineers/

performance_marketing_engineers/

performance_marketing_engineers/

performance_marketing_engineers/

performance_marketing_engineers/

performance_marketing_engineers/