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Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Latest articles

24.12.2025

Adobe announces integration of Photoshop, Express, and Acrobat features into ChatGPT

11.12.2025

LinkedIn launches new features to improve ad personalization

10.12.2025

AI Overviews by Google Changed Search Almost Overnight

09.12.2025

Google Ukraine has released the ranking of the most popular search queries among Ukrainian users in 2025.

08.12.2025

Iryna Furman

Latest articles

Balance between AI and basic SEO

Image SEO for multimodal AI systems

The customer journey no longer belongs to just one person

How conversational AI is changing the economics of paid search

How duplicate content reduces brand visibility in AI Search

Adobe announces integration of Photoshop, Express, and Acrobat features into ChatGPT

LinkedIn launches new features to improve ad personalization

AI Overviews by Google Changed Search Almost Overnight

Google Ukraine has released the ranking of the most popular search queries among Ukrainian users in 2025.

Meta centralizes Facebook and Instagram support and launches AI assistant testing

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