Author
Iryna Furman
Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.
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Latest articles
Google transitions from dynamic Search Ads to AI Max
Microsoft Ads mandates transition to REST API
New horizons for digital strategy
Optimization of consent controls in Google Analytics and Google Ads
Strategic analysis of LLM nudges’ impact on consumer behavior
How to bridge the gap between positioning and search intent
Google: AI drives up to 80% sales growth for leading brands
Google Introduces Sponsored Ads in Mobile “Images” Tab
Google Brand Lift has been updated: meet Enhanced Lift and Association metrics