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Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Latest articles

Optimization of consent controls in Google Analytics and Google Ads

Optimization of consent controls in Google Analytics and Google Ads

Strategic analysis of LLM nudges’ impact on consumer behavior

Strategic analysis of LLM nudges’ impact on consumer behavior

How to bridge the gap between positioning and search intent

How to bridge the gap between positioning and search intent

Google: AI drives up to 80% sales growth for leading brands

Google: AI drives up to 80% sales growth for leading brands

Google Introduces Sponsored Ads in Mobile “Images” Tab

Google Introduces Sponsored Ads in Mobile “Images” Tab

Google Brand Lift has been updated: meet Enhanced Lift and Association metrics

20 Practical Ways to Use AI in SEO

20 Practical Ways to Use AI in SEO

Inside Googlebot

Inside Googlebot

Google Ads API v23.2 Released

Google Ads API v23.2 Released

Google Ads Editor Bug

Google Ads Editor Bug

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