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Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Latest articles

Digital Marketing for Gen Z in 2026

Digital Marketing for Gen Z in 2026

Google Ads tests ROAS-based tool to estimate new customer value

Google Ads tests ROAS-based tool to estimate new customer value

The strategic importance of GEO for business

The strategic importance of GEO for business

Google is testing a new shopping ad format in AI Mode

Google is testing a new shopping ad format in AI Mode

OpenAI tests ads in ChatGPT

OpenAI tests ads in ChatGPT

Discover Core Update, AI Mode Ads, and Scanning Policy

Discover Core Update, AI Mode Ads, and Scanning Policy

Google Ads works based on intent

Google Ads works based on intent

Super Bowl 2026: From Jesus to Jurassic Park

Super Bowl 2026: From Jesus to Jurassic Park

Microsoft launches Marketplace for licensing AI content

Microsoft launches Marketplace for licensing AI content

Google Chrome launches Gemini side panel and agentic browsing features

Google Chrome launches Gemini side panel and agentic browsing features

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