Author
Iryna Furman
Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.
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Latest articles
OpenAI expands geographies and tests multi-advertiser formats
Search profiles is a new tool from Google
The role of exclusions in GDN as a tool for strategic management of AI algorithms
Google Begins Testing Healthcare Ads in AI Mode
Methodology for integrating brand voice into the Claude system
Google to sunset standalone display campaigns in favor of Demand Gen
YouTube rolls out automated AI content detection
Microsoft updates automation tools
The New Agentic Browsing Vector in SEO