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Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Latest articles

Google Ads API v24 release

Google Ads API v24 release

Modernization of Instagram API 2026

Modernization of Instagram API 2026

Google introduces AI-Qualified call leads to enhance advertising performance

Google introduces AI-Qualified call leads to enhance advertising performance

Overview of OpenAI GPT-Image-2 capabilities

Overview of OpenAI GPT-Image-2 capabilities

Google Ads API introduces mandatory two-factor authentication

Google Ads API introduces mandatory two-factor authentication

Google transitions from dynamic Search Ads to AI Max

Google transitions from dynamic Search Ads to AI Max

Microsoft Ads mandates transition to REST API

Microsoft Ads mandates transition to REST API

New horizons for digital strategy

New horizons for digital strategy

Optimization of consent controls in Google Analytics and Google Ads

Optimization of consent controls in Google Analytics and Google Ads

Strategic analysis of LLM nudges’ impact on consumer behavior

Strategic analysis of LLM nudges’ impact on consumer behavior

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