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Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Latest articles

Google expands Demand Gen capabilities ahead of Video Action Campaigns shutdown

Google expands Demand Gen capabilities ahead of Video Action Campaigns shutdown

Microsoft Ads introduces Performance Max update with LinkedIn integration

Microsoft Ads introduces Performance Max update with LinkedIn integration

YouTube tests a new ad format: Cost-Per-Hour Masthead

YouTube tests a new ad format: Cost-Per-Hour Masthead

Meta begins testing ads on Threads

Meta begins testing ads on Threads

Google Expands Performance Max Reporting Capabilities

Google Expands Performance Max Reporting Capabilities

How to use Lookalike segments in Google Ads

How to use Lookalike segments in Google Ads

Google Blocks SEO Tools via JavaScript: What’s Changed?

Google Blocks SEO Tools via JavaScript: What’s Changed?

TikTok Returns to the US: Analysis of Events and Lessons for Marketers

TikTok Returns to the US: Analysis of Events and Lessons for Marketers

YouTube Trends Report Reveals 7 Important Changes

YouTube Trends Report Reveals 7 Important Changes

Using first party data to optimize Google Ads campaigns

Using first party data to optimize Google Ads campaigns

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