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Iryna Furman
Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.
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Latest articles
Google’s ad spending is rising, despite changes due to AI
Google introduces AI-Powered enhancements to Performance Max and creative optimization tools
Meta introduces automatic adjustments for ad accounts, raising concerns among advertisers
X enhances Premium+ offerings with the introduction of the new ‘Radar’ analytics tool
Amazon enhances advertiser capabilities with AI, DSP, and new insights
Google testing expandable product ads carousel
TikTok unveils 5 new advertising tools to drive better business results
Meta announces the launch of new generative video tools for advertisers
Google’s New Performance Max Controls: What they mean for advertisers