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Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Marketing of the series “Squid Game”

Marketing of the series “Squid Game”
Amazon’s new Retail Ad Service feature

Amazon’s new Retail Ad Service feature
Getty Images and Shutterstock Merger: A Tale of Consolidation in the Age of AI

Getty Images and Shutterstock Merger: A Tale of Consolidation in the Age of AI
How did Black Friday go for Temu and Shein?

How did Black Friday go for Temu and Shein?
Google Revives Tag Assistant

Google Revives Tag Assistant
Christmas Ad Collection 2024

Christmas Ad Collection 2024
Google Review Removals: Why 5-Star Ratings Disappear

Google Review Removals: Why 5-Star Ratings Disappear
Google Experiments with Double Ad Placements for the Same Advertiser

Google Experiments with Double Ad Placements for the Same Advertiser
The Future of PPC Advertising in Google: 3 Predictions for Google Ads in 2025

The Future of PPC Advertising in Google: 3 Predictions for Google Ads in 2025
A Hat-Trick of Excellence — Three Years in a Row!

A Hat-Trick of Excellence — Three Years in a Row!

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What Meta’s New Advertising Formats Mean for Your Business

What Meta’s New Advertising Formats Mean for Your Business

 A Strategy for Adapting Your Business to Google’s Conversational Search

A Strategy for Adapting Your Business to Google’s Conversational Search

 TikTok Users Report Ads They Cannot Immediately Skip

TikTok Users Report Ads They Cannot Immediately Skip