Author
Iryna Furman
Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.
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Latest articles
How Duracell transforms marketing in low-interest categories
Google Lens to add Shopping Ads by the end of 2024
Apple Search Ads Expands to Turkey and 20 Additional Countries: What Marketers Need to Know
Meta removes thousands of scam Ads with the FIRE tool
Meta moves into the future with virtual agents and celebrity voices
Google updates spam policies: what marketers need to know
TikTok is more than just a dance platform: launching Search Ads in the US
Google Performance Max update: new tools for ad optimization
Google launches new AI-Powered features for campaign management, measurement, and optimization