Author
Iryna Furman
Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.
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Latest articles
Digital Video Advertising KPIs Shift, Business Outcomes Take the Lead
Understanding How Post Types Impact Reach on Facebook
Microsoft Ads Enhances Tools for Property Owners and Managers with Property Center Launch
Google enhances Display & Video 360 with new reporting, Privacy, and YouTube targeting features
Google launches Merchant API Beta with new features
Microsoft Ads expands partnership with Netflix to support CTV Ads and campaigns
Google Introduces Updates to Google Analytics 4 (GA4)
Google has unveiled a new tROAS
Instagram overtakes Facebook by the number of adult users in Ukraine for the first time