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Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Pinterest launches AI ad tools

Pinterest launches AI ad tools

The Google TV network is now available to advertisers via Google Ads

The Google TV network is now available to advertisers via Google Ads

Survey: 54% of people browse more search results than 5 years ago

Survey: 54% of people browse more search results than 5 years ago

LinkedIn is introducing new features to assist B2B marketers

LinkedIn is introducing new features to assist B2B marketers

Microsoft is transitioning Smart Shopping to Performance Max

Microsoft is transitioning Smart Shopping to Performance Max

PayPal Launching Ad Network Fueled by User Purchase Data

PayPal Launching Ad Network Fueled by User Purchase Data

Google Responds to Criticism of AI Overviews

Google Responds to Criticism of AI Overviews

Google Ads are mixed in with organic results

Google Ads are mixed in with organic results

Why won’t Gemini become an alternative to Google?

Why won’t Gemini become an alternative to Google?

Google CEO has expressed concern about the impact of AI on search engine traffic

Google CEO has expressed concern about the impact of AI on search engine traffic

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