Author

Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

LinkedIn All articles

468
articles

Latest articles

TikTok Introduces AI-Enhanced Ad Automation Tools

TikTok Introduces AI-Enhanced Ad Automation Tools

TikTok experiments with 60-minute video uploads

TikTok experiments with 60-minute video uploads

Netflix expanding its advertising platform in partnership with Google

Netflix expanding its advertising platform in partnership with Google

Snapchat unveils three “Es” for enhancing marketing measurements

Snapchat unveils three “Es” for enhancing marketing measurements

Google Shopping Ads now offer conversion annotations

Google Shopping Ads now offer conversion annotations

AI skills now essential for Marketers

AI skills now essential for Marketers

Google introduces a fresh feature called “Saved Comparisons” for Analytics

Google introduces a fresh feature called “Saved Comparisons” for Analytics

LinkedIn is betting it can compete with TikTok and Instagram

LinkedIn is betting it can compete with TikTok and Instagram

Microsoft begins testing ads in the Windows 11 Start menu

Microsoft begins testing ads in the Windows 11 Start menu

Meta incorporates Google & Bing Search results into AI assistant

Meta incorporates Google & Bing Search results into AI assistant

performance_marketing_engineers/

performance_marketing_engineers/

performance_marketing_engineers/

performance_marketing_engineers/

performance_marketing_engineers/

performance_marketing_engineers/

performance_marketing_engineers/

performance_marketing_engineers/