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Iryna Furman

Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.

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Latest articles

Microsoft begins testing ads in the Windows 11 Start menu

Microsoft begins testing ads in the Windows 11 Start menu

Meta incorporates Google & Bing Search results into AI assistant

Meta incorporates Google & Bing Search results into AI assistant

Brave Search introduces an AI answer system

Brave Search introduces an AI answer system

How does Google SGE affect the SEO?

How does Google SGE affect the SEO?

AI virtual influencers on TikTok

AI virtual influencers on TikTok

YouTube introduces 3 new updates, including analytics for live stream reactions

YouTube introduces 3 new updates, including analytics for live stream reactions

Microsoft is elevating native campaigns to enhanced CPC.

Microsoft is elevating native campaigns to enhanced CPC.

Reminder – Google is discontinuing the Universal Analytics API

Reminder – Google is discontinuing the Universal Analytics API

Google is trialing novel tools to enhance the personalized shopping journey

Google is trialing novel tools to enhance the personalized shopping journey

YouTube has unveiled its latest advancements in audience analytics tools

YouTube has unveiled its latest advancements in audience analytics tools

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