Author
Iryna Furman
Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.
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Latest articles
Google launches Merchant API Beta with new features
Microsoft Ads expands partnership with Netflix to support CTV Ads and campaigns
Google Introduces Updates to Google Analytics 4 (GA4)
Google has unveiled a new tROAS
Instagram overtakes Facebook by the number of adult users in Ukraine for the first time
Google removes several content label exclusions for YouTube and restricts some account-level filters
Meta will reveal more details about the integration with Google Analytics
YouTube inserts ads into videos to bypass ad blockers
Pinterest launches AI ad tools