Author
Iryna Furman
Iryna Furman writes and edits UAMASTER Blog materials on digital marketing, SEO, PPC, analytics, AI search, and marketing technology, with a focus on clear explanations for business and marketing teams.
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Latest articles
Survey: 54% of people browse more search results than 5 years ago
LinkedIn is introducing new features to assist B2B marketers
Microsoft is transitioning Smart Shopping to Performance Max
PayPal Launching Ad Network Fueled by User Purchase Data
Google Responds to Criticism of AI Overviews
Google Ads are mixed in with organic results
Why won’t Gemini become an alternative to Google?
Google CEO has expressed concern about the impact of AI on search engine traffic
TikTok Introduces AI-Enhanced Ad Automation Tools